Axe Spray Song

Lets face it, sex will always sell no matter what people say or think about it. I agree with what Axe is doing with their campaign. It's a spray designed for men and most men relate with women in a major way. I would use the same strategy if I was on board of the advertising/marketing team. The Bom Chika Wah Wah song and video is funny, but a great marketing tool.